Southwest Legal Marketing helps law firms improve their brand presence and achieve their goals through digital marketing. Our process is designed to strengthen your brand and equip your business with the marketing tools you need to succeed in a competitive environment. Tell us today about how we can support your growth and increase the number of cases you have. The LMA Southwest Region (LMASW) is one of eight regions of the Legal Marketing Association, the universal voice of the legal marketing profession. The region provides its members with training and professional development, as well as forums to share ideas and experiences among its members and others involved in the commercialization of legal services. Our members consist of marketing and other law firms, lawyers, and suppliers from the Southwest region, which includes seven states: Arizona, Colorado, Louisiana, New Mexico, Oklahoma, Texas, and Utah, with LMA Local groups in Austin, Dallas, Denver, Houston, New Orleans/Baton Rouge, and Phoenix. In addition to local leadership capabilities, we have committees that allow us to focus on the current development and growth of our region. We encourage you to browse our website and encourage you to get involved by participating in programming, volunteering for a committee, writing an article, or providing comments and suggestions. About the Legal Marketing Association The Legal Marketing Association (LMA) is a not-for-profit organization dedicated to the needs and maintenance of professional standards for men and women working in marketing, business development, client service and communications in the legal profession.
LMA strives to provide its members with important and timely information on a variety of legal marketing and business development issues. At its core, LMA provides a forum for people working in marketing, business development, communications and customer service in the legal profession to exchange ideas. The LMA welcomes members` interest in convening a local group. In addition to the six local groups listed below, the CGT`s South-West region has a virtual local group for members who live and work throughout the region, but are not within the established geographic boundaries of other local groups. Contactez-regionsupport@legalmarketing.org to learn more. Visit LMA Denver to learn more about advances in automation – increased reporting accuracy – improved conversion rates through creative funding – personalized customer experiences – 1:1 video emails – replacing registration data entry – content strategy analysis – marketing data integration – and the importance of modeling the attribution of self-reported and automated marketing channels. Learn more and register: ow.ly/HE4k50LJAUc #LMAmkt #LMASW Are you currently in career transition or looking for new talent to add to your business? The LMA Career Center is for you! This resource easily connects HR and recruitment managers with highly qualified candidates in the legal marketing industry. bit.ly/3rNVic3 Like many of you, I`m still processing everything I`ve learned! Our presentation of Erica Orange, for example, challenged us to “prepare for the future” through creative and critical thinking. Machines and robots are smart, she reminded us, so we need to be smart.
As legal marketing professionals, we can feel the seismic shift in our industry. I saw my father, a car salesman, struggle when the auto industry went through a big change, when the industry prioritized selling websites instead of going to a dealership to buy a car. It sounds like a simple evolution of technology that made it easier for the consumer to buy a car, but for my dad, it was a fundamental shift in the way he had always approached his day-to-day work. My father was not prepared for change, and it affected him until he retired. The 2022 State of Digital, Content and IED Survey combines clients` consumer behavior with practical advice for law firms and professional service providers on how to reach these hard-to-reach audiences. This webinar, which will take place today at noon CT, will help experienced marketers refine their content strategies for an information ecosystem. Register now! bit.ly/3ElCLLj Our service includes comprehensive advice to identify gaps and opportunities in your current marketing strategy and project results in a comprehensive report that includes a project plan with timelines and cost analysis. Our individual plans will help you succeed in your company`s digital marketing campaign.
LMA celebrated #WorldMentalHealthDay2022 last week – for global mental health education, awareness and advocacy against social stigma. Visit the LMA Wellness Resource Center: lnkd.in/eYgW4GmP #MentalHealthAwareness #LetsTalkMentalHealth #MentalHealthMatters #BetterEveryDay #OneLMA As we approach the end of the year, I feel a heightened sense of gratitude for the ability to serve as President of LMA Southwest this year. Our entire Board of Directors serves selflessly to ensure that our members in the Southwest reap the benefits of LMA membership. Join LMA Austin Local on November 22 when Colin O`Keefe, Chief Product Officer at Lexblog, explains what top performing legal bloggers do and how you can empower your lawyers to do the same. Learn more and register: ow.ly/jjUf50LCIrs #LMAmkt #LMASW If you would like to discuss something with me, please email me at vpetrea@perkinscoie.com.